By Himfr Tian

At present, children’s wear market is still the mainstream product based leisure and sports, and to fashion styles they class brand in the children’s clothing market, children’s clothing is also unusual. This is the current consumer demand for children’s clothes, people expect the image of the child or to comfort, convenience Movement.

With the social and economic development, gradually increase the child’s self-consciousness, say in the purchase of clothing Yue Laiyue more class brand children’s wear fashion market space will grow.

In some ways, children’s activities in China are now more single place, no opportunity to attend many social occasions, so the main sports and leisure clothing to children in line with current needs. This reminds us of the dress market several years ago, when almost no wedding clothes of the occasion, so whether men or women’s dress did not dress market, things have changed, today’s dress market has matured.

Is the case, with the development of society, children will participate in more social activities will be followed is the style of the clothes of their demands for more and specific, not just satisfied with way of recreational sports Zhao Zhuang, This category of children’s wear fashion brand to become better and better prospects.

Many of the development of children’s wear fashion category also witnessed this trend. Guangzhou Fashion fish is the kind children’s clothing brand fashion brands are very well developed. To fashion their own fashion style is developing rapidly in recent years, small fish, is becoming the major shopping malls in Guangzhou sales ranking of the top three children’s clothing brand, on the one hand is the brand for their own style of insisting that their own children’s wear market in a unique style Kids.

Fashion children’s clothes and some small fish brand casual apparel difference is that in many children’s clothing in allows you to recognize at a glance, but not identical with the other family children’s clothing brand. This is a lot of casual brands can not. This is also a mature style of performance, brand value is formed so slowly. To be a brand with high added value, not just the pursuit of children’s clothing company, is the pursuit of the whole garment operators, while gradually off a high unit price, is of such brands will eventually be achieved.

On the other hand, are fashion children’s wear market is gradually expanding its market share classes, sales momentum bullish. It’s also now that more and more children the opportunity to participate in social sites have great parents, relations, children’s activities to increase the scope of children’s clothing to fashion brand for a larger space.

It is predicted that in the future birth rate of newborns each year will maintain a high level of growth, the number of newborns in 2010 will reach its peak in the next ten years, children’s wear market, consumer demand will show a steady upward trend.

Children’s wear market in the new round of development of, children’s wear brand with the market matures, children will become a mainstream consumer brand, especially in more mature markets, high-profile or brand, will become the first choice for children and parents to buy the target, which undoubtedly Kids tend to be more market determined brand, personalize and fashion, and gradually with the world. The demand for differentiation will be the children’s clothing brand will be faced with the problem.

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